How to Avoid Misleading Cosmetic Claims in India: A Guide to Regulatory Compliance and Responsible Marketing

The Indian beauty and personal care industry is booming, with projections estimating it will reach $40.76 billion by 2030. But with this growth comes increased scrutiny over cosmetic product claims in India. As influencer marketing in cosmetics dominates the digital space, so does the risk of misleading cosmetic claims. Brands now face rising pressure to ensure regulatory compliance in cosmetics under frameworks like the Cosmetics Rules 2020 India, CDSCO guidelines, and ASCI advertising standards. In this blog, we explore how to create transparent, evidence-backed marketing strategies that build consumer trust—and how to avoid costly regulatory pitfalls.